The Zuidas is Amsterdam's Prime Business Location

Zuidas is Amsterdam's prime business location, an urban hub with international allure. It’s also the place that is crawling with yuppies… Yuppism is not entirely defined by income or class, it’s a phenomenon of self-absorbed young professionals earning a good pay, enjoying the sophisticated urban life and generally out of touch with most of the challenges and concerns of far less well-off people. They work for a bank that is now partially owned by the Dutch taxpayer, drive a BMW, Porsche, 4X4 or a bakfiets, participate at bootcamps or play hockey and are usualy heavily in debt. The latter to finance a beautiful apartment in a fine neighborhood. Often they have barely enough cash left to pay for their three piece suit with too short pants or their brown van Bommel shoes and therefore stopped taking expensive holidays apart from going camping in France with their own food packed in the trunk of the car. What matters is that as in the name of an old British sitcom, that they continue keeping up appearances – Zuidas, Amsterdam, The Netherlands